Iloilo is the cultural and economic center of Western Visayas — a province with a long history of prominence that goes back to the Spanish colonial period, when it was the third most important city in the archipelago after Manila and Cebu. The capital, Iloilo City, remains a significant urban center and the gateway to the Western Visayas.
Iloilo City is separated from the rest of the province by its independent city status, but functions as the commercial and cultural hub for the entire province and for Guimaras, Antique, and Capiz as well. It has a reputation for food, heritage architecture, education, and a civic culture that other Philippine cities sometimes attempt to emulate.
Iloilo City is informally called the 'City of Love' — a marketing designation — but its more substantive claim to distinction is culinary. La Paz batchoy, the noodle soup originating in the La Paz district, is one of the most recognized regional dishes in the Philippines and has been exported across the country through chains and home cooks.
The province is known for jusi and piña fabric weaving — fine textiles made from abaca, pineapple fiber, and silk that were the product of Ilonggo weavers during the colonial period and are still produced in the weaving towns of Miagao and Pototan. The Dinagyang Festival, held every January in Iloilo City, is one of the most elaborate street festivals in the Philippines.